ABOUT WOO
OUR STORY
What is WOO?
WOO – Worlds of Opportunities is a social enterprise and conscious lifestyle & wellness brand from the Netherlands. We create beautiful, high-quality home and body care products that are good for you, good for others, and good for the planet.
Our mission is to make luxury meaningful. Every WOO product is crafted with care — using natural, ethically sourced ingredients and upcycled materials — and designed to support daily rituals of well-being. From hand-poured candles and body oils to gift sets and sustainable accessories, our collection blends premium design with purpose.
At the heart of WOO is impact.
We work with people who need a WOO chance in life — offering training, meaningful work, and inclusion throughout our supply chain. By promoting circularity, fair production, and social return, we help build a more inclusive and sustainable future.
Whether you’re gifting your team, clients, or yourself — when you give WOO, you show you care.
Conscious luxury that uplifts, empowers, and inspires.
Our Vision
At WOO, we aim to redefine luxury by setting a new standard of conscious indulgence. Our vision is to build a global community of individuals and organizations dedicated to giving back and creating a better, more sustainable world together.
We strive to empower individuals from marginalized and isolated communities, offering them opportunities for growth and self-sufficiency. Through our conscious luxury lifestyle brand, WOO seeks to inspire a steady and engaged consumer base, committed to responsible luxury that makes a lasting impact.
How WOO Began
WOO — Worlds of Opportunities — began with a simple but powerful idea: to turn conscious design into meaningful change.
After experiencing a life-altering illness that gave her deep insight into exclusion and resilience, founder Saskia de Knegt was inspired to create a brand that empowers people who need a second chance. With a background in international development, branding, and business, she saw how social impactm beauty & lifestyle could come together in one powerful concept.
WOO was born — a brand that offers luxurious, sustainable products while creating real opportunities for people in vulnerable situations.
Today, WOO is more than a brand. It’s a movement rooted in inclusivity, sustainability, and the belief that beauty and purpose belong together.
The WOO Team
At WOO, our team is the heart of our mission. We are a collective of compassionate, curious, and purpose-driven individuals from different corners of the world — united by a shared belief in the power of business to create meaningful change.
With backgrounds in design, sustainability, international development, social impact, branding, and entrepreneurship, we bring diverse perspectives and experiences to the table. This global outlook fuels our creativity and deepens our understanding of the challenges we aim to address — from poverty and stigma to isolation and exclusion.
What connects us is a strong commitment to inclusion, dignity, and innovation. We work hand-in-hand with communities, makers, and partners across the supply chain to create lifestyle products that empower people and respect the planet.
Together, we’re not just building a brand — we’re building a movement for conscious living and inclusive opportunity. At WOO, we work with impact — across cultures, borders, and perspectives — to turn beautiful ideas into lasting change.
A Short Introduction of WOO
Learn about WOO’s social and environmental impact. These short video’s introduce WOO and its guiding principles.