OUR TEAM’S FAVORITES
How We WOO
With the vision that the only way out of isolation, stigma and poverty is through empowerment and development, WOO wants to generate opportunities, income, and self-sufficiency for disadvantaged people in vulnerable communities through employment and through partnership building. We strive to develop a global brand that is contributing to the empowerment of 1 million people living at the Base of the Pyramid.
WOO organizes a group of female garbage collectors that operate on the streets of HO Chi Minh City, Vietnam. Our Products increase the demand for upcycled bottles and, therefore, increase the income opportunities for these individuals. This difference allows our bottle collectors to earn enough money to raise their children themselves, instead of sending their sons and daughters to remote villages under the care of distant relatives. Upcycled glasses are used in WOO Lucky Candles and Diffusers.
WOO mobilizes, educates and connects communities around the globe. We want to show the innovative and human side of our business model. The love and respect that is in the heart of WOO’s brand also extends to our company culture and the way we do business. We want our brand to be inspirational and generate impact.