Indulge in our products and change the world.


The origins of WOO and who we are.

how we woo

Our Vision

With the vision that the only way out of isolation, stigma and poverty is through empowerment and development, WOO wants to generate opportunities, income, and self-sufficiency for disadvantaged people in vulnerable communities through employment and through partnership building. We strive to develop a global brand that is contributing to the empowerment of 1 million people living at the Base of the Pyramid.

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Our Mission

WOO offers a wide range of premium home & body products. In every step of the supply chain, we seek to bring about positive social and sustainable impact. We select natural and authentic materials and aim to involve people from vulnerable communities in the production process.


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Join Us

WOO mobilizes, educates and connects communities around the globe. The planet and its people are at the core of everything we do.