With the vision that the only way out of isolation, stigma and poverty is through empowerment and development, WOO wants to generate opportunities, income, and self-sufficiency for disadvantaged people in vulnerable communities through employment and through partnership building. We strive to develop a global brand that is contributing to the empowerment of 1 million people living at the Base of the Pyramid.
WOO organizes a group of female garbage collectors that operate on the streets of Ho Chi Minh City, Vietnam. Our products increase the demand for upcycled bottles and, therefore, increase the income opportunities for these individuals. This difference allows our bottle collectors to earn enough money to raise their children themselves, instead of sending their sons and daughters to remote villages under the care of distant relatives. The discarded glass bottles are saved from going to the landfill and upcycled into WOO Lucky Candles and Diffusers.