ABOUT WOO
OUR STORYSOCIAL ENTERPRISE & LIFESTYLE BRAND
Worlds of Opportunities, or WOO, is a premium impact brand and social enterprise based in Amsterdam, the Netherlands. At WOO, we offer a curated range of handcrafted lifestyle products, each created with a deep commitment to our planet and its people.
From start to finish, every step of our supply chain is designed to drive positive social and environmental impact. We carefully select natural, authentic materials and work closely with communities in need, empowering individuals from vulnerable backgrounds through the production process.
WOO is more than just a brand—it’s a movement towards a better, more sustainable future, where luxury and purpose go hand in hand.
At WOO, we offer authentic, high-quality lifestyle products that make a positive impact on the world.
We connect a global community of conscious consumers, partners, and makers who are committed to investing in a better future together.
Our products are sourced sustainably, using upcycled materials and natural ingredients to protect the planet and ensure a better tomorrow for future generations.
Through collaboration and education, we empower our partners to embrace sustainable practices and contribute to a shared vision of responsibility and luxury.
Our Vision
At WOO, we aim to redefine luxury by setting a new standard of conscious indulgence. Our vision is to build a global community of individuals and organizations dedicated to giving back and creating a better, more sustainable world together.
We strive to empower individuals from marginalized and isolated communities, offering them opportunities for growth and self-sufficiency. Through our conscious luxury lifestyle brand, WOO seeks to inspire a steady and engaged consumer base, committed to responsible luxury that makes a lasting impact.
Our Mission
At WOO, we unite leading experts from the worlds of luxury, design, and product development with skilled artisans, farmers, and producers from developing nations. This collaboration results in a curated collection of high-end products, crafted through a supply chain built on transparency, sustainability, and social responsibility.
We are committed to ensuring that every product reflects our core values of ethical production and economic empowerment, creating a positive impact on both the environment and the communities we work with.
WHO WE ARE
WOO is made up of dreamers, movers, shakers and changemakers.
We challenge the status quo by taking the reins, digging our high heels in and veering off-course.
We smile at naysayers and kiss adversity on the cheek.
We are a team of many different nationalities operating out of Amsterdam and Ho Chi Minh City, and we are rapidly growing.
We are daring. We are authentic.
We are compassionate.
We are WOO.
OUR TEAM
HOW WOO BEGAN
The story of WOO started decades before its conception in an accumulation of experiences and events in Saskia de Knegt’s life.Through her early adult years in the medical sector and later, in her humanitarian work with the United Nations, she witnessed poverty and suffering first hand.
With charities and NGOs working hard to help ease and eradicate these conditions, Saskia couldn’t help but wonder, why does poverty persist? Engaged in passionate discussions with veterans in the development sector and employed to work with the affected population, she soon realized that the only sustainable solution is to empower people to help themselves, rather than relying on charity and handouts.
All that was needed was a vehicle to enable this empowerment: a luxury boutique brand where the less fortunate utilize their skills to create beautiful, sustainable, desirable goods. By partnering with vulnerable suppliers and makers, they were no longer a target group or a problem group, but a group with opportunities. And thus, Worlds of Opportunities was born.
The Early Stages of WOO
There were those that believed WOO could change the world, and others that said it couldn’t be done…
In order for WOO to grow, Saskia made use of the knowledge she gained in the medical, business, creative and humanitarian sectors, and mobilized a team of like-minded and willful changemakers to help manage the many challenges of creating a global love brand: overseeing the entire supply chain, seducing consumers, recruiting volunteers, preparing legal documents, securing funds and jumping over the many hurdles that seemed to find their way on WOO’s path.
The WOO team is firm in its belief of hard work, passion, drive, and the belief that something sustainable had to be done to combat poverty.Today, Worlds of Opportunities is a brilliant illustration of everything that WOO lovers cherish – authenticity, empowerment, inclusiveness and global citizenship.
A Short Introduction of WOO
Learn about WOO’s social and environmental impact. This short video introduces WOO and its guiding principles.