Worlds of Opportunities, better known as WOO, is a social enterprise and premium impact brand based in Amsterdam, the Netherlands and Ho Chi Minh City, Vietnam. WOO offers a wide range of lifestyle products, handcrafted with care for our planet and its people. In every step of the supply chain, WOO seeks to bring about a positive social and sustainable impact. WOO selects natural and authentic materials and aims to involve people from vulnerable communities in the production process.

We offer authentic, high-quality, lifestyle products that have a positive impact.

We connect a global community of conscious consumers, partners and makes who commit to mutually invest in a better future.

We source sustainably, upcycle materials and use natural ingredients to protect our planet and safeguard the lives of future generations.

We partner with, educate and employ disadvantaged people, empowering them to achieve a better quality of life.

Our Vision

To develop a global brand that is contributing to the empowerment of 1 million people living at the Base of the Pyramid. WOO is reaching out to 10 million consumers globally by offering products and services in the area of responsible indulgence.

Our Mission

WOO brings leading experts from the worlds of luxury, design and product development together with expert artisans, farmers, and producers from developing nations. Resulting in a collection of high-end products from a supply chain that ensures transparency and sustainability together with social and economic responsibility.


WOO is made up of dreamers, movers, shakers and changemakers.

We challenge the status quo by taking the reins, digging our high heels in and veering off-course.

We smile at naysayers and kiss adversity on the cheek.

We are a team of many different nationalities operating out of Amsterdam and Ho Chi Minh City, and we are rapidly growing.

We are daring. We are authentic.

We are compassionate.

We are WOO.



The story of WOO started decades before its conception in an accumulation of experiences and events in Saskia de Knegt’s life.Through her early adult years in the medical sector and later, in her humanitarian work with the United Nations, she witnessed poverty and suffering first hand.

how woo began

With charities and NGOs working hard to help ease and eradicate these conditions, Saskia couldn’t help but wonder, why does poverty persist? Engaged in passionate discussions with veterans in the development sector and employed to work with the affected population, she soon realized that the only sustainable solution is to empower people to help themselves, rather than relying on charity and handouts.

All that was needed was a vehicle to enable this empowerment: a luxury boutique brand where the less fortunate utilize their skills to create beautiful, sustainable, desirable goods. By partnering with vulnerable suppliers and makers, they were no longer a target group or a problem group, but a group with opportunities. And thus, Worlds of Opportunities was born.

The Early Stages of WOO

There were those that believed WOO could change the world, and others that said it couldn’t be done…

In order for WOO to grow, Saskia made use of the knowledge she gained in the medical, business, creative and humanitarian sectors, and mobilized a team of like-minded and willful changemakers to help manage the many challenges of creating a global love brand: overseeing the entire supply chain, seducing consumers, recruiting volunteers, preparing legal documents, securing funds and jumping over the many hurdles that seemed to find their way on WOO’s path.

The WOO team is firm in its belief of hard work, passion, drive, and the belief that something sustainable had to be done to combat poverty.Today, Worlds of Opportunities is a brilliant illustration of everything that WOO lovers cherish – authenticity, empowerment, inclusiveness and global citizenship.

bottle cutting woo candles

A Short Introduction of WOO

Learn about WOO’s social and environmental impact. This short video introduces WOO and its guiding principles.