WOO MISSION

SUSTAINABLE - ETHICAL - INCLUSIVE

OUR MISSION

At WOO (Worlds of Opportunities), we believe in a shared investment for a brighter, more sustainable future. As a social enterprise and conscious lifestyle brand, we are a catalyst for positive change, creating opportunities and fostering self-sufficiency for individuals in vulnerable communities. Through this, we co-create premium, sustainable lifestyle products designed for the aspirational consumer.

Our inclusive business model focuses on producing sustainable luxury goods, thoughtfully connecting every link in the supply chain—from supplier to consumer. For us, impact isn’t just a concept; it’s about enhancing the lives of both those who produce and those who enjoy WOO products.

We are passionate about conscious luxury—luxury that is good for the planet, its people, and drives meaningful change. At WOO, we take pride in monitoring our impact, ensuring every step of our journey contributes to a more sustainable and equitable future for all.

With WOO, Every Step Matters

At WOO, we meticulously design every step of our supply chain to maximize positive impact—not only on the environment but also on people. Our commitment goes beyond sustainability; we actively engage and empower individuals who deserve a WOO chance in life, fostering meaningful change and opportunities for growth.

Woocares mission

In developing countries where WOO sources and produces its products. WOO products will reach out and impact the lifestyle of 10 million consumers in the same period.

SUSTAINABLE DEVELOPMENT FRAMEWORK

WOO follow the principles of the United Nations’ Sustainable Development Goals in every possible aspect of our business. These goals were established in 2015 to guide global, regional and national efforts to reduce poverty, address climate change, build inclusive societies, and address a myriad of other pressing global problems.

From the 17 Sustainable Development Goals (SDGs), we are guided mostly by the following two in how we WOO:

Economic growth

ECONOMIC GROWTH

infinite

SUSTAINABILITY

Also, the following four SDGs are of significance:

poverty

NO POVERTY

Gender Equality

GENDER EQUALITY

reduce inequality

REDUCE INEQUALITY

partnership

PARTNERSHIP

ACHIEVED IMPACT

Each WOO product is related to the impact it has on the selected SDG targets. For example, the production of WOO Fortune Candles now contributes at a rate of 77% to the selected SDG targets. This can be illustrated by the following examples, each of them being monitored by the WOO impact and results measurement system.

FAIR TRADE

ECO-FRIENDLY

OPPORTUNITIES

WOO also impacts the consumers of WOO products, relevant the Sustainable Development Goal number 12, ensuring that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature. Global citizens band together in a mission for positive and sustainable change. An impact monitoring system is based on a system of “WOO-credits” that consumers earn when buying WOO products and that can be redeemed in any of the three WOO-values:

WOO CARES

WOO MOVES

WOO CONNECTS