The WOO concept (AsiaLIFE)

Brainchild of Saskia de Knegt, the WOO concept
was conceived in 2009 and launched in 2012.
Meaning ‘Worlds of Opportunities’ WOO is a
premium impact brand offering luxury lifestyle
products to socially conscious consumers. Their
innovative, constantly expanding range of products
includes exquisite home fragrances, delicate
personal care products, fashion accessories,
premium wearables, and more.

Believing in simplicity of design, their products are both sophisticated and powerful, handcraftedby local artisans and made from authentic ingredients. Whenever possible, up-cycled materialsare used for production, working towards sustainability and taking care to leave minimal impacton the environment.

Launched as a social enterprise, WOO connects the privileged with the disenfranchised throughtheir unique range of luxury products. By bringing value to those who buy her products, Saskiacreates sustainable benefits to the artisans who make them, through shared skills andknowledge, and access to a world of opportunity. Through building prosperous communities,WOO strives to impact positively the lives of 1 million people over the next ten years.

Constantly searching for new products to bring to new markets, WOO sets new standards forluxury. Their designs are simple and stylish, supported by a strong brand that instantlyencapsulates the ethnicity of our global tribes.

WOO’s flagship product, a collection of scented candles, tells the story of their brand. Made fromrecycled bottles handpicked by disadvantaged collectors in Vietnam, they provide a sustainablesource of income and empowerment to those who havefewer opportunities in life. The carefullycrafted bottles tell a unique story as they are filled with a delicate mix of bees wax andsustainably sourced vegetable waxes.

Each candle’s wick is made in Germany from a unique blend of natural cotton, guaranteeinglongevity and steady burning throughout its life. As the candle’s journey comes to an end, you willfind a lucky coin placed carefully at the base of the bottle, reminding us all that life is there toembrace and enjoy while the flame still flickers.

The love and respect at the heart of WOO’s brand extends throughout the company and how theydo business. At each stage of their supply chain, they attempt to add value to the community.An expert in mobilising people and ideas, Saskia says, “this is aboutself-realisation, growingtogether, and creating a better world so that we can all enjoy a better quality of life.”